Strategic management Coursework Example | Topics and Well Written Essays - 2000 words

Strategic trouble - Coursework ExampleThe idea involves detailed psychoanalysis as well as analytical actions in order to facilitate the organisations to attain their expected business objectives. In strategic management, the analysis of internal as well as external factors of an organisation is considered to be the primary factors (Amason, 2010). Once the internal as well as external factors are determined, then the management of an organisation has to make strong decisions on proper implementation of those factors for sustainable growth of the business (Gregory & et. al., 2005). McDonalds has been proudly serving to deliver its different products to the customers since the class 1955. Today, McDonalds is regarded as one of the innovations best fast food retail chain (McDonalds, 2012). In recent times, the company established its restaurants in around 100 nations. Consequently, it generates huge amount of revenue by performing in the international market with increased expansion of restaurants. It has been observed that McDonalds is operational 33,510 restaurants throughout the world till the end of the year 2011 (McDonalds Corporation, 2011). The company has been committed to provide the best services to its customers. McDonalds execute certain large policies as well as relevant strategies that enable it to expand the size of the business at large (McDonalds, 2012). The vision statement of the company is to become the worlds top fast food retail chain as well as the best service provider in the similar perseverance (Scribd Inc., 2012). McDonalds has proved itself as an integral part of the communities through its social involvement such as organising youth sports, inspiring the society by organising events as well as conducting local charities (McDonalds, 2012). Moreover, its effective as well as powerful distribution channel enables it to serve quality product to its customers (McDonalds, 2009). In this paper, McDonalds resources as well as capabiliti es and its assessment based on the theory of strategic management will be taken into concern. Moreover, the competitive advantage reorient with the companys core resources and competencies will also be portrayed in the paper. Resources and Capabilities of McDonalds Organisational resources as well as capabilities are often viewed to be the main factors that are responsible for assisting the organisations to raise their competitive advantages. The core resources of an organisation can be identified as tangible as well as intangible resources. These resources are the major components that develop the organisational strategies. In this similar context, tangible resources represent financial assets, technological means as well as organisational infrastructure. On the other hand, intangible resources signify the aspects relating to human resource, innovation as well as goodwill (Fogleman, n.d.). McDonalds serves significant portion of customers on regular bag through its several high d emand products. The different products of the company are served to near about 119 countries throughout the globe by engaging substantial itemise of employees. It has been viewed that the company has been preparing effective business strategies for expanding its business in certain parts of South-Asian region. McDonald