The Marketing of the PlayStation

The PlayStation lockers produced by SCEI built a good reputation among the community of gamers 3% of PS3 users experienced technical problems, while 42% did with the Xbox. Only 9% say they need to change their PS3 for an Xbox 360. 90% of the PS3 users voted having a right experience compared to 66% for the Xbox 360 users. % of the PS3 users have problems with the dependableness of the console compared to 20% of the Xbox 360 users. These surveys have been do by vgchartz, gamespot and psu. All these strengths leaseed SCEI to be set in the stars in the BCG matrix.Weaknesses But SCEI has as well as few weaknesses from its internal surround They dont food market a lot to children and prefer to experience a mature public. They lose many an(prenominal) potential customers who would turn to the Nintendo company that eer targeted an immature public the parents prefer a Wii console for their children because they are afraid that the PS3s impetuous games will have bad effect on t heir ids fit to Halocrossing. Products from SCEI are as well as considered as expensive due to the soaring technology involved in their consoles The PS3 was exchange $599 at its launch compared to $399 for the Xbox 360 and $299 for the Wii.This high bell made the buyers hesitate according to vgsales. SCEI has opportunities from its impertinent environment The culture in the U. S. for the force out increases every years gun disgust goes up by 89% in a decade according to the Dailymail. The cherry ameri tail assembly movies motivate the commonwealth to work out in the same way. The delineation games allow these people to fulfill heir want for destruction and personnel by large them a virtual control. The PlayStations always targeted that population and have the reputation to welcome barbaric games.The populations trend to seek for a highest expose definition for their home cinema contributes to the victor of the Blu Ray technology from SCEI The PS3 is the only console equipped with a Blu Ray instrumentalist so consumer may want to choose the PS3 over the other consoles so that they can play games and watch high flavor videos from the same device. The HD dvd technology competed with the Blu re one but failed because it was inferior according to the Inquirer. But SCEI has also threats from its external environment The threats come essentially from the hard competition with the Nintendo and Microsoft companies.Nintendo seduces the children that SCEI doesnt. Microsoft targets the same segment than SCEI. Microsoft is the main competitor of SCEI. Anti-violence movements in U. S. criticize the violent video games and force the government to impose restrictions want age ratings from the Motion Picture tie-in of America. The violent video games have been accuse to be the cause of the increasing violence in U. S. according to the Christian erudition Monitor. 3. Market segment and positioning a. discussion section SCEI targets gamers who like viol ence and complexity.