Rose and Graff free essay sample

Gerald Graff, on the other hand, feels that the problem moms from the lack of communication between professors, and that many of the times the students are taught the same concepts but through opposite understandings and in a bias fashion. Mike Rose met many struggling students at UCLAs Tutorial Center, the Writing Research Project, and the Summer program. He first describes the loneliness students feel upon arriving at college, and that as they try to find themselves, they all to often lose themselves because they are bombarded with ideas that are so foreign to them.He introduces his audiences to Andrea, a bright nouns girl out of high school who, despite hours of memorizing in her textbook, could not obtain a passing grade on her Chemistry mid-term. How is this possible if she spent so much time studding? Rose explains that she failed because in college, and in this course in particular, it is not enough for a student to know the material, but rather, to be able to apply it in a va rious amount of problems. We will write a custom essay sample on Rose and Graff or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Yet the problem Andrea faces is that she was never taught this in high school. Rose writes of other students he tried to help as they sat in front of him with eyes that were both sad and confused.From young, socks, to a twenty-eight year old mother, and an insecure girl that was so afraid to use her own ideas, she turns to plagiarism. Rose explains this situation in great detail, #822D;Students were coming to college with limited exposure to certain kinds of writing and reading and with conceptions and beliefs that were dissonant with those in the lower-division curriculum they Rose places great blame on the professors who assume that these students are culturally prepared to address, and analyze, ideas and concepts that they have never even heard of before.Students, ho come from different cultures and backgrounds, are not prepared (especially on their own) to give up everything that have spent the past eight- teen years believing in, in order to write the prefect college essay. Rose calls upon the professors of these new students to stop simply criticizing th ese students work, and instead, help them through analyzing their paper and (even if by step by step guidance) explain the concept of which is being discussed. Error marks the place where education begins . #8221; Gerald Graff, author of Other Voices, Other Rooms, also lames the professors. However, unlike Rose, he does not mention the personal identities of the students and the struggles they experience as the try to embrace this new life style. Instead, he feels that the problem is due solely to the lack of communication between the professors, and therefore creates a much larger problem: cognitive ; Because the professors do not consult each other, students may spend one class period learning the evils of communism, while in their very next class the professor phrases it.The students, Graff writes, therefore care more bout appeasing the professor, changing their opinion depending on that certain professors beliefs, in order to obtain one thing, good grades. Yet, since these students care more about their grades and future careers, they lose the essence of the concepts and convictions which are being presented before them. Most of the time, the students cannot even see this. #8220;What is learned seems so specific to a particular course that it is difficult for stude nts to see its application beyond. In another instance, in two separate courses the same ideas may be discussed, yet cause professors use different terminology, the students do not connect that the ideas they are learning in these two separate classrooms are actually one in the same. The students, for the most part, focus on the individual professor than the greater picture Of the actual course.After the final exam of a course, the students immediately try to clear their mind in order to prepare for the philosophy of the next professor, than preparing to embrace the actually philosophy which is to be discussed. This is the tragedy that Graff discuss#821 7; in his essay. In order to clarify his vision of incorrect schooling, he uses the analogy of teaching a student the game of baseball, in the same approach that they are taught different concepts. S as if you were trying to learn the game of baseball by being shown a series of rooms in which you see each component of the game separately: pitchers going through their windups in one room; hitters swinging their bats in the next; then infielders, outfielders, umpires, fans, field announcers, ticket scalpers, broadcasters, hot dog vendors, and so He goes on to explain that since the students view the concept of base ball in such a manner, one will never be able to achieve an accurate understanding of the game and how it is actually played.Mike Rose and Gerald Graff both feel that the concepts of the academics are presenting incorrectly to most college students. Rose feels that the only students who are prepared for the intense assumptions placed upon them by professors are those few students who come from elite and intense lower level schooling. However, because of and priorities, the public education can in no way prepare all students for what is expected of them in college.

Investigation Completion and Analysis Essays

Investigation Completion and Analysis Essays Investigation Completion and Analysis Paper Investigation Completion and Analysis Paper Vaporization is a procedure where liquid is converted to vapor with the intent of dividing it from a dissolved solid or from a liquid that is higher in boiling point in experiments or probes on how to divide soluble solid in liquids ( Holland. 2005 ) . Vaporization technique was chosen for the experiment because it is easy and simple to put to death compared to other methods of separation such as distillment. 2. Distillation Distillation is an fact-finding technique used in separation of mixtures based on conditional and differences required to alter the constituents stages of the mixture. It can be applied in a mixture of liquids. and the mixture of soluble solutes and dissolvers like in this experiment. During the distillment procedure. the H2O is heated into the gas stage of the vapour go forthing the salts sedimentations. so condenses back into liquid signifier that is so collected. The procedure is so repeated once more to better the H2O pureness ( Porteous. 2010 ) . This method was obtained because pure H2O can be obtained 3. Crystallization This technique is a procedure of solid crystals formation from a solution. This technique is a technique of dividing solids and liquids in which transportation of solute from a solution to a solid crystalline which pure occurs ( Jones. 2002 ) . This method was chosen because pure solutes can be obtained. Alterations made. and justification for the alterations 1. In vaporization. I applied some heat from fires to the containers keeping solution of H2O and salt. I applied the heat to increase the rate of vaporization alternatively of go forthing it unfastened in the air and under the sunlight that is slow. 2. I used ice in the capacitor to distill maximal sum of vapour. Furthermore. I re-distilled the condensed H2O to acquire maximal dissolved salts once more. 3. In crystallisation. I left the crystallisation procedure to continue easy undisturbed alternatively of fast chilling. This was to forestall drosss from acquiring attached to the salts and besides to acquire bigger crystals. Wayss to guarantee the truth To guarantee truth. I ensured that the same sum of dissolver and solution was used in the three experiments. Furthermore. an equal sum of clip was applied on all the experiments to acquire accurate consequences. Last. I ensured that the salts and the H2O had no drosss that could impact their boiling points. Wayss to guarantee dependability Dependability in the techniques was determined by the experiments bring forthing consistent consequences. To guarantee dependability. I started with the vaporization method which the consequences were salt and H2O. distillment and crystallisation besides produced consistent consequences of salt and H2O. Ways to guarantee cogency Validity indicates the extent to which the applied technique in the separation procedure separated the constituents it was intended to divide. To guarantee the cogency. I ensured that salt and H2O which were the constituents of the solution that was to be separated were the terminal merchandises. The procedure requires a batch of heat energy which might be expensive. However. solar heat is slow and evaporates little measures of the solution. The method is suited in state of affairss where salt is the lone merchandise needed. However. aggregation of H2O vapour is difficultDistillation The distillment procedure desalinate H2O removes unsafe heavy metals like quicksilver. arsenic and lead. and the soluble salts that harden the H2O such as Mg. Ca and phosphoric. Therefore. it is preferred for distillment of imbibing H2O. However. this procedure is uneffective in separation of soluble salts that has lower boiling points than H2O such as man-made chemicals. chlorine solutions. weedkillers and pesticides ( Porteous. 2010 ) . Furthermore. it requires big beginning of heat which is dearly-won. Last. the distillment procedure strips H2O its natural hint elements ; hence the H composing in H2O additions and makes H2O acidic ( Porteous. 2010 ) . Crystallization The procedure is complex compared to the vaporization method. It is besides unsuitable where H2O is to be collected as an terminal merchandise. However. it is advantageous since pure salts can be obtained for use ( Jones. 2002 ) . B ) Suggestions of possible betterments Alternate beginnings of heat could be used such as the usage of solar energy to cut down high costs incurred in the vaporization and distillment procedure. Despite the fact that solar energy can non bring forth a high sum of energy needed to heat the big sum of the solution for a longer continuance of clip. it is the best cost-wise. Given that some dissolved salts have lower boiling points than the H2O hence hard to divide them from H2O. the boiling point of H2O can be lowered by take downing the gas force per unit area above the liquid. The distillment procedure strips H2O its natural hint elements. hence doing H2O to be acidic due to increased proportion of H. To avoid H2O being acidic. good salts can be added into the H2O for human ingestion such as Ca that is good in formation of castanetss. Mentions Holland. C. D. ( 2005 ) . Fundamentalss and mold of separation procedures: soaking up. distillment. vaporization. and extraction. Englewood Cliffs. N. J: Prentice-Hall. Jones. A. G. ( 2002 ) . Crystallization procedure systems. Oxford: Butterworth-Heinemann. Porteous. A. ( 2010 ) . Saline H2O distillment processes. London: Longman. Beginning papers

Hitchens Rationality of Atheism Essay Example | Topics and Well Written Essays - 1250 words

Hitchens Rationality of Atheism - Essay Example And this puts the entire question of creation as proscribed by the religions a tall claim. Religion has been a major promoter of violence through out the world. Every one of the religions has fought their own 'crusades' for their own sacred places. How, he argues, is that there is difference between on location and the other on the surface of the earth He cites numerous examples where this has happened all over the world in the name of religions, be it Catholics, Hindus, Muslims or Jews. Similarly, the mad faiths people have on the religions have led them to take to unwanted assumptions and blind faiths. He quotes Heinrich Heine, 'In dark ages people are guided by religion, as in a pitch black night a blind man is the best guide; he knows the roads and the paths better than a man who can see. When daylight comes, however, it is foolish to use blind old men for guides'. Most of the religions, according to him, promise punishments for sexual expletives any person might involve in. If sex is abhorred why was it that God had to have it at all God who was the all powerful creator, could have easily redesigned the entire evolution if he did not want human race to indulge in something like that. According to him, the 'creators' of religions, man, have done it to their advantage and to subjugate half of the human population to their control. And most of the monotheistic religions, preach that human beings are sinners and that they need to supplicate to God every day as under a monarch. Faiths in religion, religious dogmas and in astrology are all badly placed. Aristotle pointed out that twins do not have the same future whereas as per astrology they should be having almost similar future. All these arguments are presented by the author in support of atheism. Section 2: Critique of Hitchen's God is not Great. Your perception and evaluation of Hitchen's argument seems to be on the wrong premise. Hitchen declares himself as anti-theist and not atheist to start with. Though the title talks of God, in his book he is not presenting himself as a person anti to God. Therefore, we need not look for evidence in the book for arguments anti to God. As an anti-theism person, he is opposing the practices of theism as we know it. Theism and the dogmas of theism are laid down millenniums back and to say that they fit into the current situation does not belong to the scientific thinking. I think the litmus test has been wrongly applied and the perception of the author has not been taken into consideration. Applying the rule 1, denial of what is known is irrational, we could easily see and the author establishes starting from a number of scientific principles how the religious dogmas have criticized and crucified people who stood up with new ideas. Whether it is that earth goes round the sun or that witch craft does not exist, the principles of the religious theism did not allow reconsideration of their thoughts. It denied the known facts of the case. There are number of cases where Hitchen substantiates, theism has denied known scientific facts. Theism fails in the first test itself. Theism fails in the second test too. Whether it is the crusades or the creation of Israel at the end of the Second World War, theism has only created death and destruction in the name of religion. The belief in what is preached by theism has not led the people to rational living is what is the argument of

Apple Inc. Integrated Marketing Communication Essay

Apple Inc. Integrated Marketing Communication - Essay Example The present study would analyze the business strategies of Apple Inc one of the most formidable brands present in the market. The choice of the organization assumes significance considering the magnanimous image of the brand that is known as a synonym for innovations in the business markets. Origin Growth and History of Organization Apple Inc is a US based multinational organization engaged in manufacture of digital electronics and computer hardware equipments. The company was founded in the year 1976 by the name of Apple Computers Inc and since then it has grown into a mammoth organization with a formidable brand image. In the year 2007 the company renamed itself as Apple Inc. The company is presently listed on the bourses of the NASDAQ and the New York Stock Exchange. The company is presently headed by Steve Jobs one of the most dynamic business leaders of the modern world. The company is known for its innovations in technology and bringing out cutting edge technology products that are unmatched by any of its competitors in the market. Apple Inc was one of the pioneers in the industry that designed computers like mackintosh (Apple, 2011). Analysis of Company’s Vision and Mission Statement The mission and vision of the organization is to be an innovative market player that manufactures products that are unique, distinctive and highly innovative in the market. The main mission statement of the organization is â€Å"an apple at every desk† (Birnbaum, 2009). The company aims to create innovations that are simple yet elegant and are highly technology intensive. The company’s mission is to provide the best quality and innovative products to customers across the globe. The company aims to be a global leader in its product category and has accordingly made a global presence by having a dedicated presence in almost all the major economies of the world. The vision and mission statements can be largely correlated with its business strategies that involved launch of products like I-phones, I-pad’s that are highly technology intensive and have attracted a huge attention from the target market audience b y virtue of their innovative features. Product Portfolios Apple Inc has an impressive product portfolio comprised of a large array of innovative product offerings. Apart from the company’s traditional products like Mac the company also manufactures a range of other products including iPod’s, iPhone, and iTunes. IPod’s include portable music players that have a sleek design and highly attractive features that allows audio as well as video files to be run by the user. I phone is yet another innovation developed by the organization in the lucrative mobile telephone segment. The unique product tries to amalgamate the excitement of a mobile phone with innovative features like excellent graphics and computing options. The delightful looks make it an attractive option for any individual. Apple also made a foray into the software industry with the launch of the Apple I tunes. This product is essentially a music player that is compatible with both iPods as well as person al computers. In addition to this the company has also produced software’

Redwood Essay Example | Topics and Well Written Essays - 1500 words

Redwood - Essay Example The destruction of old-growth forests will also mean the extinction of wildlife, most of them already endangered today. Aside from the economic value for potential lumber, large tracts of old-growth forests may also be used to address climate change by sequestration of greenhouse gas emissions which makes conservation a key to the overall strategy of stabilizing atmospheric carbon dioxide concentrations (Sempervirens, 2008). A company like Maxxam's interests in the ancient redwood forest of Pacific Lumber is purely a commercial one, a profitable investment, and it seems from the Case Resource, only a source of immediate revenues for personal gain or to solve financial problems occurring in the other areas of business of its owner. There is no doubt that a forest would have economic value for its owner. In terms of this value, the owner should weigh against immediate and huge cash returns from depleting the forest or sustained and long term returns through application of proper commer cial forest management. For the owner and the company's employees, it should be important that there be trees and income not only for them but for their children's children (Blencowe, 2008). This author's opinion is that redwoods are equally important as jobs. To maintain the jobs, the redwoods must be maintained. 2. 2. Is it morally permissible for private owners to do as they wish with the timberland they own Explain why or why not What's your assessment of Hurwitz Is he a robber baron or a socially responsible business person, or something in between Although current laws in the United States still hold private enterprise sacrosanct in that property as well as employees are not covered by specific rights but only those granted by the private owners, there is a growing concern for ethical business practices which includes environmental issues. This is forms part of evidence that indicates that it is not only not morally permissible for private owners to do as they wish with property such as timberland that they own, it is also unethical, as well as possibly detrimental to the business and the personal interests of the owners. There have already been several cases which have been publicized involving large companies and their misuse of the environment that it is now incumbent upon companies to seriously implement corporate ethics to comply with laws and regulations, corporate governance, risk management, as well as environment preservation activities and social contribution (Nichicon, 2008). Hurwitz is purely a businessman whose s ingular objective seems to be to amass money in the quickest way possible. He is indeed a robber baron without any sense of social responsibility. Whereas, the previous owners of Pacific Lumber had been socially responsible in conducting their business by only logging timber at the same rate that trees can be regenerated, Hurwitz had done away with this practice and over logged to take advantage of the high demand for redwood after his takeover. 3. Are mainstream environmentalists right to try to thwart Hurwitz, or are they simply trying to impose their values on others Does a radical group like Earth First! That engages in sabotage go too far, or do its ends justify its means This author's opinion is that it is right for mainstream environmentalists to try to thwart Hurwitz, because Hurwitz was practically destroying the forest to the point of extinction, as well as the wildlife which uses the

Strengths and Weaknesses of the Treaty of Versailles

Strengths and Weaknesses of the Treaty of Versailles On the 28th June 1919, Germany resentfully signed the most famous treaty ever, Versailles. Although years of readjusting the treaty followed, this essay will focus mainly on the strengths and weaknesses of the 440 articles in 1919. The Treaty followed a massive war, with huge human sacrifice. It was supposed to be the Treaty to end all wars and give security to the countries involved. The overwhelming task that laid ahead for Woodrow Wilson (America), Lloyd George (Great Britain), Clemenceau (France) and Orlando (Italy) was on a bigger scale than any previous delegates had had to deal with. One of the biggest interpreted weaknesses was the economics and reparations. Firstly, it highlighted the weaknesses of the delegates forming the Treaty, as they had to listen to public demand which had been exaggerated due to the scale and length of the war. An example was Lloyd George who was pressured from conservatives for harsh reparations, Geddes, a conservative politician hailed the words we shall squeeze the German lemon until the pips squeak.  [1]  Packer declared Lloyd George did not believe in harsh reparations  [2]  , but George added extras to the original reparations such as war pensions to please the conservatives because the original amount based on war damage gave Britain a very little. Kitchen showed and I agree that there was little Lloyd George could do about the situation as no politician would have survived if he had suggested that Germany should be forgiven.  [3]  However, Lentin disagreed, thinking that public opinion created pressure but had no imp act on the Treaty. He later contradicted himself by proclaiming that the one of the causes of the delay in announcing reparations because the delegates believed that the public would never be satisfied with the guaranteed amount.  [4]  Therefore, public opinion had to be acknowledged and satisfied to a certain extent. This meant the Treaty did not always accomplish what was needed such as lower reparations. The biggest weakness with the reparations was the total amount ( £600 million) Germany had to pay. Keynes, who scathingly criticised the Treaty of Versailles, heavily condemned the reparations as Britain depended on the revival of trade, especially with Germany,  [5]  but Germany needed to increase their exports and decrease their imports. This would decrease trade with Britain and lose Britain money. Feldman, although I disagree, supported Keynes believing that the economic and financial settlements were horrendous failures.  [6]  This was an extreme view and seemed to ignore the circumstances the delegates were dealing with. There were poor decisions but Feldman over-exaggerated. Nicolson argued that it was not excessively harsh economically to Germany.  [7]  However, although it was not excessively harsh, I believe it was too harsh for Germany to even begin to comprehend, especially when territory and economics are combined. Germany lost 13.5% of their territory incl uding 8% of German coal production. Germany lost 10% of her population as well as 1.7 million people in the war. Population creates manpower for industry. This might not seem a lot however, when you add  £600 million in reparations, the loss can seem great and perhaps the Treaty harsh. This shows another weakness of the Versailles Treaty, as no suitable amount for Germany to pay was reached discrediting the treaty. However it could be deemed an unavoidable weakness as the reparations were decreased in the 1920s but the Germans still felt it was unfair. Another weakness of the Treaty of Versailles was the disarmament hypocrisy. The League of Nations articles asserted that any discrepancies would be sorted through the League and not by war. Therefore there was no need for any country to have large armies; however Germany was forced to disarm to a 200,000 volunteer army, showing how the points were used selectively. During the revisionist period Germany complained about the unjust nature of disarmament. Therefore disarmament can be viewed as a weakness as it highlights the unjust part of the Treaty but it shows that Germany was always going to come back with revenge. Germany was unified in its pride in its military. Carr argued that Germanys rise in 1920s was inevitable as it was unreasonable to impose a position of permanent inferiority on a great power.  [8]  This was true, but unavoidable; France wanted to know that Germany could not attack them. However, if the hypocrisy previously mentioned did not exist, and everyone had dis armed, then the situation could have been different. Isolating Germany in disarmament and the League of Nations was a bad idea, as they used it as an excuse to break the Treaty later, which was one of the causes of the Second World War. The Treaty had the aim of prolonged peace, and the isolation through disarmament was one of the reasons it did not fulfil its aim. The failure of the League of Nations was a huge weakness; it failed because America, Russia and Germany were omitted. The League could not make decisions about the world without three of the most influential countries. The League was bypassed when Italy seized Corfu, causing embarrassment for the League as it showed a lack of power. The League might not have been certain to succeed, but if the League had put its countries beliefs behind, and the worldwide affairs first, it would not be deemed such a weakness. The League of Nations had strengths too, it was the first time the idea have been put into practise trying some ideologically and practically new to keep the peace worldwide. The League introduced medical measures that had not been in states before 1914. This was a very credible strength from the Treaty of Versailles. It really was evidence of the Versailles Treaty trying to keep prolonged peace. The compromises in the Treaty created strengths and weaknesses. These compromises had left historians to debate as to whether the Treaty would have been stronger if it had been harsher or softer. Marks perfectly described the Treaty as too soft to restrain Germanyà ¢Ã¢â€š ¬Ã‚ ¦ yet too severe to be acceptable toGermans.  [9]  It was viewed too harsh in terms of reparations, disarmament and territory. The consequence of this was Germany convincing others it was too harsh bringing the revisionism viewpoint of the 1920s which had been adopted by Britain. Revisionism allowed the Germans to undo some of the Treatys main clauses such as self-determination, reparations and disarmament. Revisionism has been linked to the rise of Nazism and also the Second World War. The Versailles Treaty aimed to keep prolonged peace, the weakness of the compromise shows a failure of the Treaty. A soft treaty would have been impossible, the after war feeling was to enforce a vindictive peace to help res tore some of the hurt caused during the war that Germany was blamed for starting. However , it seemed that no matter how soft the Treaty would have been Germany would have wanted to change it. I agree with Kitchen that ultimately no amount of revision would have satisfied the Germans.  [10]   The strength of the Versailles Treaty compromises was that most of the clauses were very just, especially considering the circumstances. An example of this would be the Rhineland, France wanted to occupy it, however the other delegates knew that it would only cause outrage in Germany, and would strike revenge, therefore they created a compromise where the Rhineland would remain unoccupied and demilitarized. Another way to view the compromises as strength is looking at Germanys Treaty of Brest-Litovsk, an obviously overly harsh Treaty imposed on Russia after they withdrew from the war. This strength does not disregard mistakes in the compromises and in the Treaty; however it highlights that within the circumstances it was a commendable agreement. However, the strengths and weaknesses could be argued to be unavoidable. The Treaty regardless of its content was never going to last. Mattrl pointed out the undeniable point that before the ink had dried on the Treaty of Versailles, the move ment to destroy ità ¢Ã¢â€š ¬Ã‚ ¦had begun.  [11]  Therefore the weaknesses mentioned would not have been weaknesses had German accepted losing the war and the terms. The Treaty would not have been so heavily criticised and littered with failures if it had been enforced. The Treaty could have been successful but once the Treaty had been signed; the alliance had crumbled, worsened by different ideas on how to enforce the Treaty. France wanted to make sure the clauses were imposed on Germany as harsh as possible; however Britain began to revise the Treaty. Germany complained about the Treaty, believing it was unjust, when in reality it was mainly fair. For example, if disarmament had been enforced, Germany would not have been able to annex Czechoslovakia, which was a cause of the Second World War. Germany was also left to decide about whether they could afford the reparations, and obviously, as they did not want to have this article imposed on them, they often escaped doing it, to a standard that could easily create weaknesses in the Versailles Treaty. Marks correctly explained that the delegates erroneously believed that Germany would abide by thei r decisions,  [12]  this highlighted one of the many reasons why enforcement of the Treaty failed. Another reason for the lack of enforcement was that the allies were not loyal to each other; they just won the same war that they fought for different reasons. Therefore, the Treaty could be argued to have exposed weaknesses due to the lack of enforcement as opposed to the original articles. It can be argued that there are less strengths than weaknesses in the Treaty of Versailles but it is often forgotten that the biggest strength is far more significant than most of the weaknesses. The momentous task that lied ahead of the delegates was incomprehensible; 10 million people lost their lives alongside the new style of warfare. The war came to an abrupt end and there were complex issues alongside contradicting viewpoints. The short amount of time they had, and the amount they had to handle creates the strength as they were able to form a Treaty which although has been criticised with many weaknesses, also has commendable articles and decisions. It must never be forgotten that the Treaty was produced attempting long-term peace whilst punishing the losers of the war, as most Treaties do. If the Treaty had been accepted by the Germans, it could have been an established peace settlement. In conclusion, there are many strengths and weaknesses of the Treaty of Versailles, from the ideological revolution in the League of Nations, to the lack of considered economics in the reparations and loss of territories. However, the Treaty should be commended as one of its own time, that regardless of its contents would have been changed and adjusted as no Treaty had ever involved so many world and European powers. Marks convincingly summed up the Treaty by rightly claiming that the Treaty was a product of its time representing the feelings of the time; therefore its duration was limited seeing as the reality of the feelings of 1919 was limited.  [13]  

Ted Baker

The brief was to create an integrated campaign that articulates the Ted Baker brand in one of these four categories; watches, eyewear, footwear and fragrances. Free to work in any media and it can be displayed in the store swell as in the public domain. Using the Ted baker logo within the designs, free to work in any style and using any media. The requirements for the brief were simply 4 posters relating to the certain category we had chosen. Anything else provided would be optional extras. These posters would support the brand and help push the boundaries in terms of styling, attention to detail and quality. Sources of research were initially just images online, billboards etc.. I found with Ted Baker that their advertising campaigns were pretty limited. In Cabot Circus there's a Ted Baker store with a few bits and bobs dotted around but they don't sell glasses anyway so most of my research was left to depending on online resources. My research consisted of images with Ray-ban, their campaign ‘Never Hide' is really well known and is very recognised, really different posters are designed which is shown in my research. My final ideas were very professional and I feel they related to the brand, I felt they were quite strong. Using Photoshop I played about with imagery and layers, I chose a few high resolution images which I overlaid and edited in Photoshop. Then I chose a border which I also overlaid and played about with, I wanted a grungey feel but at the same time I wanted it to be simplistic, similar to the work i would imagine Ted Baker to look like/And want to put up around shops etc.. After experimenting with backgrounds, I finally came up with one final browny/cream coloured type background with a black border, I then edited this in Photoshop and then played around with effects and eventually came up with inverting it and then playing about with the colours, finally I had a red, blue, green and black one. I then started playing about with vectors of glasses and chose 4 different pairs of glasses online and then drew around them with the pen tool. Initially I had live traced them and then live painted, but I felt drawing them with the pen tool was much more accurate and precise, it also meant it was easier to edit the colours if I did need to change the colours for whatever reason. I would've preferred to have the posters at a bigger scale, maybe A2 as I feel in a shop these would suit the shop more rather than an A3 poster, it's not massively noticeable. I used bright colours which had been lowered in saturation so they didn't stand out so much. I sed the typeface future which was the closest to the Ted Baker Logo typeface as I could get. I used 2 taglines; including â€Å"essential eyewear† and â€Å"eye candy†. I wanted to keep what I was saying professional. The posters all flowed and kept certain things the same, meaning the layout, typeface, background style and positioning of the text. Throughout this brief I took a different approach to how I would normally, I visited the Ted Baker shop because the poster s would be if printed, put up around the store in bigger. The targeted audience are lovers of glasses, Ted Baker or not. I wanted to keep a simplistic feel but at the same time make it very professional, which is different to a lot of the work I would usually produce. I learnt certain simple things in Photoshop which I didn't know before, ‘overlaying' etc. I feel I have successfully met the brief and produced some nice final outcomes which meet the requirements and are aesthetically pleasing.